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Client discussion questions

How would you describe your company, in layman's terms?
What is your strategic mission?
What are the greatest strengths of the concept of this company?
In emotional terms, how do you want the public to think of you?
What do you want the company to be in five years?
What differentiates your company from its competition?
Who is your target audience?
Why do you want a new logo?
What are a few of your favorite logos, in any field?
What are some "buzz words" that you'd use to describe your company?
(Think of them as emotional "hits" you want people to get when they see your logo).
Do you have any unusual scheduling constraints?