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An assignment that anchored my lifelong love for logos was this one to redesign the entire on-air look for the Bay Area's premier public television station. I had accepted the position of design director and was arranging to move from Boston to San Francisco when I got the idea to reverse the station number to form the Q. Sketching it out, I finished packing and headed west. I had to be very careful once I assumed my new position - I didn't want it to seem like this was my first idea.